Probably an age thing, but I find the promotion of English Heritage as if it were some kind of a cross between British Telecom and Chessington World of Adventures rather tiresome. I remember the days when what are now heavily promoted sites of National Cultural & Heritage Importance usually amounted to small car parks next to bits of ruins in small fields, usually neatly enough mown, and decorated with discrete plaques from the Ministry of Works. Car park charges had not been invented.
The endless quest for fun, education and experience, all in the same package. The idea that a toddler is going to take more interest in Stonehenge that he would in some rock on the beach. The offer of discounts to new members, irritating to old members who are paying at some higher rate - this last having been a feature of BT broadband offers over recent years. Promotion codes as might be offered by the likes of Lands' End or Sainsbury's. Generally signing up to the pernicious but pervasive idea of getting something for nothing.
But then, what should we expect after a decade of government whose faith was built on the mantra of private and profit good, public and service bad.
Reference 1: https://en.wikipedia.org/wiki/Ministry_of_Works_(United_Kingdom).
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