Pre-historic flour

Four camera angles

I believe that there is a diet fad, probably from California, which seeks to emulate the dietary arrangements of Neanderthals, on the grounds that that is where we did all our evolution and so that is what our body in general and our alimentary canals I particular have been designed for. Perhaps a diet that involves a lot or more or less raw meat.

And maybe the flour people at Dove and Sainsbury's thought to cash in on the same sort of thing by introducing pre-historic wheat from the Fertile Crescent, from ancient Egypt. Although I am slightly confused by this talk of Egypt on the second camera angle as Khorasan is the name of a stretch of land covering what is now north eastern Iran, a part of Afghanistan and much of Central Asia. Perhaps I would get to the bottom of it if I read reference 2, one of the references given at reference 1.

In the meantime, one wonders how many more curiosities of flour are going to turn up at Sainsbury's Kiln Lane as they continue their decennial clear out of their flour warehouse. With this one priced at about double what we usually pay and coming in a size of bag which suggests celebratory rather than everyday use.

And one continues to puzzle why it has taken so long to put the regular flour supply chain back into working order. What does all this talk from No.10 about critical national infrastructure achieve if it doesn't deal with something as basic and critical as flour, the foundation stone of the national diet?

PS: hooray! The pictures included in the new Blogger client have suddenly got bigger again. Clicking to enlarge is enlarging again.

Reference 1: https://en.wikipedia.org/wiki/Khorasan_wheat.

Reference 2: Marketing Organic Pasta from Big Sandy to Rome: It's a Long Kamut - Gary W. Brester; Brenna Grant; Michael A. Boland - 2009. For those interested, this paper may include a fuller story. But the closest I can get without flashing the plastic is the snip below.

Reference 3: https://psmv4.blogspot.com/2020/05/flour-supplies.html. Another treat from Sainsbury's.