Herald

Being the second of the magazines acquired at the end of the outing noticed at reference 1.

Illustrated magazine of 110 pages, rather cheap looking paper, costing PKR200. This one from June, 2018.

Some advertisements, but nothing like the glossy stuff in Grazia, noticed previously. For example a family Ramadan deal from OPTP consisting of 8 drum sticks for PKR990. Looks very much like the sort of thing you might get in a Kentucky Fried Chicken joint here. Or a prickly heat soap bar. Or premium cooking oil.

Otherwise, reasonably serious copy. Articles about things like the water problems of Karachi, the effectiveness or otherwise of capital punishment or the silly diet offered by a lot of television channels. Including some comment on the much sought after skin lightening advice offered therein.

I have not seen a Newsweek for a while, but perhaps pitching for that sort of market.

Published by Khawaja Kaleem Ahmed at Dr. Ziauddin Ahmed Road, Karachi, Pakistan.

Reference 1: https://psmv4.blogspot.com/2019/04/kings-cross.html.

Reference 2: https://herald.dawn.com/.

Reference 3: https://www.optp.biz/. For Ramadan and other deals, as snapped above.