Tuesday, 13 November 2018

Fake 49

This morning I paused at page 16 of yesterday's number of the Guardian.

Where I was amused to find that it is worth someone's while to make a veggie burger that looks and bleeds like meat. Something slightly odd to my mind to be a veggie because you don't like doing bad things to animals and then to eat vegetables dressed up as meat. Perhaps the cop-out is that you are not a veggie to save the animals, rather to save the planet which is being overheated by the emanations from those animals.

The other article on the page was devoted to the fact that Sainbury's upcoming Christmas campaign on television has quite a lot in common with that from John Lewis (including Waitrose) - that is to say that both story lines were built around primary school Christmas plays. According to the Guardian, Sainsbury's spent £7m on this kind of thing last Christmas, chickenfeed against their turnover over the same period, and in any case an important part of what makes our television free at the point of delivery.

People from poorer parts of the world must look at these antics of a rich country with some sort of resigned sorrow and amusement.

And then on another page, there was a leader article which appeared to be going on about the lack of civility in today's public discourse. Which I might go on about too, but a bit rich here when other parts of the same newspaper include lots of words which would not have been considered proper when I was small and which I do not consider proper now.

I associate to a preface of 'The Good Soldier Švejk' which explained that before Hašek came along, there was a clear distinction between the language used (for example) in the pub and the language used in print. And it was fun for a while to be able to read what before one could only say - but perhaps it was also the beginning of the end. The chattering classes now think that it is good, that it is fit and proper for the columns of the Guardian to talk the same language as the man (quite possibly on Universal Credit or worse) in the public bar of the Blenheim (TB to cognoscenti of previous blogs). Which they dress up as 'we must talk the language of the man in the street'.

PS: when I went to primary school, I don't remember them being more or less obliged to pour huge amounts of time and effort into Christmas plays. Children still came first, before anxious and competitive parents. There is also the consideration that in this more competitive era, schools are more or less obliged to have web sites, and what on earth would they put on them if they didn't have Christmas plays?

Reference 1: https://www.beyondmeat.com/. For the veggie burger. Couldn't find a snap that included bleeding.

Reference 2: http://psmv4.blogspot.com/2018/11/diversity.html. For the eating of chocolate dogs, not exactly faking, but odd nonetheless.

Reference 3: http://psmv3.blogspot.com/2018/11/fake-48.html. The last fake, in the other place.

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