Salt

Following the brain failure noticed at reference 1, another failure this morning.

While wheeling trolley 307 back to Sainsbury's, I noticed the advertisement snapped left on the inside of the back of the trolley, where the eager housewife would be sure to see it.

I first read it as Sainsbury's advertising some new kind of salt, which looked like salt and tasted like salt but which was not salt. Had 25% less of those dangerously active ingredients, sodium and chlorine, rather in the way of various sugar lookalikes bought by those worrying about diabetes or calories. Perhaps the sodium and chlorine were still there, but had been cunningly neutralised as far as our digestions were concerned by the addition of arsenic or something.

It took me some seconds to work out that what we actually had was a company selling crisps boasting about putting a little less salt in their product, both salty and calorific, as it happens.

Reference 1: https://psmv4.blogspot.com/2019/10/refractory-period.html.